BRAND USA: ALL WITHIN YOUR REACH
Brand USA, the official US tourism entity, tasked us with creating a global campaign to promote international travel to the US.
Our “All within your Reach” campaign demonstrates how travelers can experience diverse attractions without having to travel too far.
The campaign, featuring TV, video, print and digital, paired iconic destinations with nearby off-the-beaten path locations, bridging unique juxtapositions with a unifying graphic treatment. Every piece of creative was tailored to its target market and then trans-created into 8-10 different languages.
TV /ONLINE VIDEO
Our promotional videos mixed first-person perspectives with broad, sweeping panoramic shots helping to capture the best of the US, complete with scenic attractions and relaxing hot spots.
PRINT ADS
Every ad featured unexpected juxtapositions tailored to that market’s travel interests.
BANNERS
Prospecting banners drove to destination-specific landing pages. Retargeting banners drove to partner travel-agent sites, featuring travel deals in that area, to push viewers down the purchase decision journey.
LANDING PAGES
We designed a template for a series of regional landing pages that paid off the banners, providing interested parties with an at-a-glance look at nearby cities.
DESTINATION PAGES
Our destination pages provide key attractions, videos, a map with pertinent details, plus images from local Instagram feeds—all existing content re-purposed to streamline the user experience.
