OIKOS TRIPLE ZERO: "FAN UP" NFL TRIVIA
Protein is synonymous with performance. Yogurt, not so much. To reinforce our NFL partnership and make Oikos part of the game-day ritual, we created Fan Up NFL trivia—a six-week game that puts users to the test and rewards loyal fans with awesome NFL prizes. The program was executed nationally and across four teams (Giants, Bengals, Rams and Cowboys), garnering over 12,000 participants. Below are the key visuals.
FAN UP MICROSITE
To bring the program to life, we mapped the user flow across the six-week timeline, wrote the trivia content, developed weekly emails and created its online presence, both desktop and mobile.
FAN UP EMAILS
Once signed up, fans received weekly emails encouraging them to participate in weekly trivia, keeping them engaged and incentivized.
OIKOS X NFL DRAFT: LIVE YOUR DRAFT FANTASY
As the official yogurt sponsor of the NFL, Oikos Triple Zero wanted to leverage their footprint at the 2018 NFL Draft to create a memorable experience for fans, positioning the brand as the high-protein snack that fuels your hustle.
Partnering with our sports marketing agency, we produced the Oikos Live Your Draft Fantasy Experience which gave football fans
the chance to experience what it feels like to get “the call” and be drafted into the NFL—and win real prizes (sans lucrative contracts).
Our team drove the narrative by developing signage, content, scripts for brand ambassadors and talking points for media.
The signage was designed to tease the experience from afar and guide viewers through as they got closer.
FUELING STATION
Our sampling truck was reimagined as three flavorful yogurt cups. Flavors distributed were the winners from our Flavor Draft promotion, creating a seamless tie in and offering coupons to drive back to retailers.
EVENT FOOTPRINT: HALL OF HUSTLE / LIVING ROOM / WIN ZONE
A gallery showcased the inspirational stories of real players—from their humble beginnings to NFL glory. The last panel featured a mirror so guests could see themselves as the next MVP, cueing up their call moment.
Next, fans walked into a living room setting, complete with pre-recorded calls announcing what round they'd been drafted in and what prizes they'd won. #LiveYourDraftFantasy GIFs were captured and shared across social platforms. Prizes, including signed gear and VIP upgrades, were awarded in the Win Zone. Here's a look at the experience.
MEDIA COVERAGE
Our team drafted talking points for media coverage, including this segment from Good Morning Football which walks viewers through the footprint.
RESULTS
In just three days, 50K Oikos samples were distributed. Over 3K fans engaged in our on-site activation. And hundreds of GIFs were shared across social channels, resulting in 8K impressions.