BAREFOOT WINES: "BAREFOOT BASH" DEMO EXPERIENCE
With sales down for Barefoot Wines, E & J Gallo Winery tasked us with creating a sampling experience that would make a buzz in stores and could extend online. Capturing the brand’s fun, laid-back vibe, we developed the “Barefoot Bash”— because inside every bottle of Barefoot, there’s a summer beach bash waiting to happen.
The sizzle video below launched the campaign online, motivating sales teams into action. We produced branded tools and giveaways to engage consumers and crafted scripts to help Brand Ambassadors articulate the excitement.
Overall, the Bash was a smash—increasing sales by over 15%.
MAGIC BEACH BALL
We created a "Magic Beach Ball" to help Brand Ambassadors get the conversation going with consumers. One shake and it served up a whimsical suggestion on which wine varietal best fit their Barefoot state of mind.
SOCIAL ENGAGEMENT & GIVEAWAYS
Beach props and a surfboard-in-the-sand backdrop set the stage for an in-store bash, inviting shoppers to partake in the fun and post their #BarefootBash selfies on their social channels, in exchange for a coupon and giveaways (think beach bags, koozies and frisbees).
SAND DOLLAR COUPONS
We rebranded coupons as "sand dollars" to incentivize purchase and reward shoppers for engaging with Brand Ambassador.
APP
Designed as the ultimate party inspiration, the Barefoot Bash APP helps make the bash a smash with entertainment tips, perfectly paired recipes, DIY decorations, music playlists and a digital version of the Magic Beach Ball.
