FORD x NEW YORK YANKEES: "BUILT TO MAKE HISTORY"
History doesn’t just live in the past. For Ford and the New York Yankees, it’s alive and well. To promote our team sponsorship, this campaign juxtaposes how both iconic brands’ past and present continue to shape their future success.
FORD x NEW YORK YANKEES: "PLAYOFF PRIDE"
When the Yankees made the Playoffs in 2019, we took this opportunity to congratulate the team and celebrate how both brands have built a lasting legacy through hard work.
FORD x NEW YORK YANKEES: PRINT ADS
With an ongoing presence in Yankees Magazine, we have an opportunity to connect with fans and highlight vehicle features.
STADIUM LED BANNERS
FORD x NEW YORK YANKEES: RADIO
To further connect Ford with local Yankees fans, we created the following radio spots on targeted channels. The first one congratulates the team on making the playoffs; the second promotes our all-star lineup.
"BUILD ON OUR STRENGTHS" RETAIL CAMPAIGN
No resting on laurels here. Ford keeps innovating with every make and model, making this lineup the best one yet. These retail spots highlight key features and reinforce the strengths of Ford SUVs and trucks.
PRESIDENTS' DAY SALES EVENT "TAKE COMMAND"
Presidents’ Day can be a polarizing holiday, especially in an election year. To mark the occasion and promote our short-term sales event, we gave the power to the drivers—with great offers to help them take command of a new Ford. This campaign ran in the NorthEast market.
PRESIDENTS' DAY SALES EVENT "TAKE COMMAND" BANNERS
SARATOGA RACE COURSE
Ford knows a thing or two about horsepower—and racing. Naturally, we played this up to promote Ford’s sponsorship of the historic Saratoga Race Course, drawing an analogy between the pedigree of their thoroughbreds and our performance-driven vehicles.
