LATISSE: WEBSITE
It’s not every day you get the chance to launch a brand. Let alone one that’s a game-changer. I’m proud to say that I helped bring this website to fruition, establishing the brand voice and crafting its content for over two years. Touching everything from paid media, UX, content strategy, video scripts, to routine site updates, I ensured quality control, legal compliance and copy worth reading.
Most of my work is still live on the current site, http://www.latisse.com/.
CLAIRE DANES' VIDEO DIARY
Over the course of her 16-week treatment, I had the opportunity to interview Latisse spokewoman and acclaimed actress Claire Danes for her online video testimonial. I drafted the questions and selected the sound bites for the edit, as well as coached her on approved brand messaging and legal constraints to help mitigate some of the bad press circulating around the product’s side effects.
This double-page spread expertly showcased dramatic before-and-after photos to prompt viewers to talk to their doctors.
DIRECT MAIL
Prospects who opted-in to learn more received this direct mail piece and enclosed brochure, which highlighted product benefits and drove them to take the next step: talking to their doctors.
