LIGHT & FIT: & YOU MAKE IT WORK
Light & Fit wanted to change their image from a “diet” brand to a healthy lifestyle brand, attracting a more youthful demographic with a modern look and feel. Leveraging the ampersand from their brand name as a graphic element, our “& You Make It Work” campaign playfully dramatizes the real-world struggles of eating healthy to position the brand a realistic solution that seamlessly fits into our target's life.
LIGHT & FIT: WAKE UP & BRING IT
Our target aspires to lead a healthy and active life. To get Light & Fit into her consideration set, we created a breakfast activation program, featuring a sassy collection of foodie-inspired recipes that put a fresh new take on breakfast. Borrowing from popular food trends, we paired our yogurt with fresh fruits, tasty toppings and healthy surprises to serve up a menu of snackable content designed to help her own the morning.
